{"id":10776,"date":"2020-06-16T17:28:59","date_gmt":"2020-06-16T17:28:59","guid":{"rendered":"https:\/\/www.panamsports.org\/?post_type=news-sport&#038;p=10776"},"modified":"2020-06-18T20:36:13","modified_gmt":"2020-06-18T20:36:13","slug":"colombian-cycling-idol-rigoberto-uran-joins-the-expert-connection","status":"publish","type":"news-sport","link":"https:\/\/www.panamsports.org\/en\/news-sport\/colombian-cycling-idol-rigoberto-uran-joins-the-expert-connection\/","title":{"rendered":"COLOMBIAN CYCLING IDOL RIGOBERTO URAN JOINS THE EXPERT CONNECTION"},"content":{"rendered":"<p><a href=\"https:\/\/www.panamsportschannel.org\/live.html\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>WATCH LIVE NOW!<\/strong><\/a><\/p>\n<p class=\"p1\"><span class=\"s1\"><b>Outstanding Colombian cyclist, London 2012 Olympic medalist and runner-up in the Tour de France and Giro d&#8217;Italia, Rigoberto Uran will reveal all his strategies to achieve success on and off the field of play.<\/b><\/span><\/p>\n<p class=\"p1\"><span class=\"s1\"><b>Marketing specialist Isabel Cerrilla from Mexico will join him as the stars of the next Expert Connection this Thursday at 5pm (ET) with the theme: Creating Your Brand as an Athlete and Building Value for Sponsors.<\/b><\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">One of the most outstanding athletes in Colombia\u2019s history, a star in international cycling and a true influencer on social media will be the next great guests to join the Expert Connection series on the Panam Sports Channel this Thursday.<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">He is none other than Rigoberto Uran, the Silver Medalist at the London 2012 Olympics in Road Cycling, Runner-up at the 2017 Tour de France and the Giro d&#8217;Italia in 2013 and 2014, among other great achievements he has achieved during his successful sports career.<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">\u201cRigo\u201d as they call him, has worked and made quite a profit throughout his career, which he has earned for his image as an athlete and as an example for his country and the world. With more than 1 million followers on Instagram, and a great business vision, he has created his own brand of sportswear and cycling items called \u201cGo Rigo Go\u201d, one of the most important in Colombia.<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">He also created the cycling event \u201cEl Giro de Rigo&#8221;, the most important at the amateur level in his country. As if this was not enough, he is also dedicated to giving motivational talks to companies.<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">He will be giving advice to athletes throughout the continent on how to create their own brand as an athlete and how to build value for sponsors. Joining him to spread this message is the current Director of Marketing and Innovation of Podium Sports Management and former Director of Sports Marketing of Coca Cola Mexico, Isabel Cerrilla.<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">Isabel graduated from the Anahuac University with a Bachelors in Management in Entertainment Companies with a specialty in Representation of Artists and Athletes, and she has vast experience working with high-performance athletes.<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">These are two great professionals who, through the Panam Sports Channel, will be able to guide you on this difficult path of building value and taking advantage of your sports career.<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\"><b>EXPERT CONNECTION<br \/>\n<\/b><\/span><span class=\"s1\">Thursday June 18, 2020<br \/>\n<\/span><span class=\"s2\">??<\/span><span class=\"s1\"> Bogota and Mexico City 4pm<br \/>\n<\/span><span class=\"s2\">??<\/span><span class=\"s1\"> Miami 5pm<br \/>\n<\/span><span class=\"s2\">??<\/span><span class=\"s1\"> Brasilia and <\/span><span class=\"s2\">??<\/span><span class=\"s1\"> Buenos Aires 6pm<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>WATCH LIVE NOW! Outstanding Colombian cyclist, London 2012 Olympic medalist and runner-up [&hellip;]<\/p>\n","protected":false},"featured_media":10774,"menu_order":0,"template":"","format":"standard","meta":{"_acf_changed":false},"news_sports":[72,69],"class_list":["post-10776","news-sport","type-news-sport","status-publish","format-standard","has-post-thumbnail","hentry","news_sports-expert-connection-2","news_sports-press-releases"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>COLOMBIAN CYCLING IDOL RIGOBERTO URAN JOINS THE EXPERT CONNECTION - Panam Sports<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.panamsports.org\/en\/news-sport\/colombian-cycling-idol-rigoberto-uran-joins-the-expert-connection\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"COLOMBIAN CYCLING IDOL RIGOBERTO URAN JOINS THE EXPERT CONNECTION - Panam Sports\" \/>\n<meta property=\"og:description\" content=\"WATCH LIVE NOW! 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