{"id":32749,"date":"2026-03-02T08:18:51","date_gmt":"2026-03-02T14:18:51","guid":{"rendered":"https:\/\/www.panamsports.org\/?post_type=news-sport&p=32749"},"modified":"2026-03-02T08:52:25","modified_gmt":"2026-03-02T14:52:25","slug":"sportfive-named-exclusive-global-media-rights-partner-for-panam-sports","status":"publish","type":"news-sport","link":"https:\/\/www.panamsports.org\/en\/news-sport\/sportfive-named-exclusive-global-media-rights-partner-for-panam-sports\/","title":{"rendered":"SPORTFIVE NAMED EXCLUSIVE GLOBAL MEDIA RIGHTS PARTNER FOR PANAM SPORTS"},"content":{"rendered":"

Panam Sports and SPORTFIVE signed an important agreement that makes the latter the exclusive global media rights company for the Pan American Games in Lima 2027 and Asunci\u00f3n 2031.<\/strong><\/p>\n

\u201cThis collaboration guarantees that our athletes, member countries, and fans around the world will enjoy first-class coverage and exposure,\u201d said Panam Sports President Neven Ilic.<\/strong><\/p>\n

Panam Sports President Neven Ilic and SPORTFIVE CGO (Chief Growth Officer) Robert M\u00fcller met at the Pan American Sports Organization’s offices in Santiago, Chile, to seal an important agreement between the two entities.<\/p>\n

Starting today, SPORTFIVE becomes Panam Sports’ exclusive global media rights partner for the Pan American Games in Lima in 2027 and Asunci\u00f3n in 2031.<\/p>\n

Under this landmark agreement, SPORTFIVE will manage and commercialize the global media rights for both editions of the Games, focusing on maximizing visibility, engagement, and value across the Americas while expanding global reach through broadcast and digital platforms worldwide.<\/p>\n

\u201cThis is a transformational step for SPORTFIVE,\u201d said Robert M\u00fcller von Vultejus, Chief Growth Officer at SPORTFIVE. \u201cBy partnering exclusively with Panam Sports, we are not only deepening our footprint in the Americas but affirming our ability to deliver premium media solutions for multi-sport events on the global stage. We see immense potential in connecting the passion of Pan American sport with audiences worldwide.\u201d<\/p>\n

The partnership represents a shared vision to elevate the Pan American Games\u2019 media presence and commercial appeal. SPORTFIVE will leverage its extensive experience in media distribution and content strategy to deliver comprehensive coverage across traditional broadcast, OTT, and digital streaming platforms, ensuring fans across every market can access the Games like never before.<\/p>\n

\u201cOur goal is to create a seamless and high-impact media experience across every market,\u201d added Pedro Cubillos, Executive Director Global Media at SPORTFIVE. \u201cWe will leverage our deep distribution networks, data insights, and content capabilities to maximize reach, monetization, and engagement. The Americas will be a cornerstone of this strategy but our ambition is truly global.\u201d<\/p>\n

For Panam Sports, the agreement marks a pivotal step in expanding the visibility and commercial potential of the Pan American Games, one of the most significant multi-sport events in the world.<\/p>\n

\u201cWe are very pleased to entrust SPORTFIVE with the global media rights to our Pan American Games,\u201d said Neven Ilic, President of Panam Sports. “This partnership ensures that our athletes, member countries, and fans around the world, will enjoy world-class coverage and exposure. SPORTFIVE’s experience in media marketing across multiple markets gives us confidence that the value, experience, and legacy of our Games will be enhanced throughout the Americas and beyond.”<\/p>\n

The collaboration will include the development of bespoke media and marketing packages, localized storytelling initiatives, and innovative content formats designed to engage audiences across all platforms.<\/p>\n

\u201cFrom a brand and marketing perspective, this collaboration aligns exactly with our vision for the Pan American Games,\u201d noted Mathias Hanna, Chief Marketing Officer of Panam Sports Organization. \u201cTogether with SPORTFIVE, we aim to create a modern, digital-first media experience that celebrates the diversity and spirit of sport throughout our continent.\u201d<\/p>\n

The partnership between SPORTFIVE and Panam Sports reinforces the growing importance of cross-continental collaboration in sports media. By combining Panam Sports\u2019 strong regional and world identity with SPORTFIVE\u2019s global reach, both organizations are poised to redefine how the Pan American Games are shared, experienced, and celebrated across the world.<\/p>\n

\"\"

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