COLOMBIAN CYCLING IDOL RIGOBERTO URAN JOINS THE EXPERT CONNECTION
Outstanding Colombian cyclist, London 2012 Olympic medalist and runner-up in the Tour de France and Giro d’Italia, Rigoberto Uran will reveal all his strategies to achieve success on and off the field of play.
Marketing specialist Isabel Cerrilla from Mexico will join him as the stars of the next Expert Connection this Thursday at 5pm (ET) with the theme: Creating Your Brand as an Athlete and Building Value for Sponsors.
One of the most outstanding athletes in Colombia’s history, a star in international cycling and a true influencer on social media will be the next great guests to join the Expert Connection series on the Panam Sports Channel this Thursday.
He is none other than Rigoberto Uran, the Silver Medalist at the London 2012 Olympics in Road Cycling, Runner-up at the 2017 Tour de France and the Giro d’Italia in 2013 and 2014, among other great achievements he has achieved during his successful sports career.
“Rigo” as they call him, has worked and made quite a profit throughout his career, which he has earned for his image as an athlete and as an example for his country and the world. With more than 1 million followers on Instagram, and a great business vision, he has created his own brand of sportswear and cycling items called “Go Rigo Go”, one of the most important in Colombia.
He also created the cycling event “El Giro de Rigo”, the most important at the amateur level in his country. As if this was not enough, he is also dedicated to giving motivational talks to companies.
He will be giving advice to athletes throughout the continent on how to create their own brand as an athlete and how to build value for sponsors. Joining him to spread this message is the current Director of Marketing and Innovation of Podium Sports Management and former Director of Sports Marketing of Coca Cola Mexico, Isabel Cerrilla.
Isabel graduated from the Anahuac University with a Bachelors in Management in Entertainment Companies with a specialty in Representation of Artists and Athletes, and she has vast experience working with high-performance athletes.
These are two great professionals who, through the Panam Sports Channel, will be able to guide you on this difficult path of building value and taking advantage of your sports career.
Thursday June 18, 2020
🇨🇴 Bogota and Mexico City 4pm
🇺🇸 Miami 5pm
🇧🇷 Brasilia and 🇦🇷 Buenos Aires 6pm