We traveled more than 50,000 kilometers, 4 countries and witnessed the hard training of our seven ambassadors of Team Panam Sports 2025. The result: A spot that reflects what is already beginning to be felt in every corner of our continent… “The Power of the New Generation” for the ASU 2025 Junior Pan American Games.
We spent two months touring Chile, Colombia, Jamaica and the United States with the main objective of witnessing the great preparation that our seven Panam Sports ambassadors are having for their next challenges.
We are only 36 days away from the start of the youth sports festival of the Americas and the 7 representatives of the more than 4000 athletes who will be part of this event, are ready and willing to shine in Asuncion, Paraguay.
During their preparation, they took some time to film the official spot of Team Panam Sports and were subject to interesting interviews. The renowned production company ID Films was in charge of the production of this audiovisual piece. ID Films traveled through 4 countries of the continent to film the training sessions of the seven young stars: Stefany Cuadrado (Cycling-Colombia), Matias Gonzalez (Water Skiing-Chile) and Alana Reid (Athletics-Jamaica), who were filmed in their respective countries, and Lazer Crawford (Skateboarding-USA), Adaejah Hodge (British Virgin Islands), Nicole Martínez (Paraguay) and Guilherme Caribe (Swimming-Brazil), who are currently training in the United States.
“We are very happy with the final product. This is a spot that transmits all the energy, passion and commitment of our young athletes who are destined to shine in the upcoming Junior Pan American Games. They are world champions, Pan American champions and many of them are at the top of the senior rankings of their sports, which means that we will have an extremely attractive competition at ASU 2025,” said Panam Sports Communications Director Alejandro Goycoolea.
“Driving campaigns like Team Panam Sports 2025 is key because it allows us to connect with the new generations through inspiration. These young athletes are not only the future of sport, but they are also references that mobilize and tell real stories. From a marketing perspective, our role is to amplify these voices, generate identity and build a narrative that motivates more young people to dream big. It’s not just promotion: it’s legacy,” said Mathias Hanna, Marketing Director of Panam Sports.
The Team Panam Sports 2025 spot starts airing today on the Panam Sports Channel, on the TV channels with television rights that will broadcast the Games, on public street screens in the city of Asuncion, and on all Panam Sports and ASU 2025 platforms and social media.
Next, we invite you to watch the Team Panam Sports 2025 spot:
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