PANAM SPORTS CHANNEL CELEBRATES THE SUCCESS OF SANTIAGO 2023

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The streaming service is offering nine daily live signals and has already reached more than 700,000 subscribers and millions of viewers throughout the competitions at the Santiago 2023 Pan American Games.

A complete success for an OTT platform that was created for Lima 2019 and today has become the best option for sports fans around the world to follow the action of this continental sports celebration.

SANTIAGO, CHILE (October 28, 2023) — With the Santiago 2023 Pan American Games reaching the halfway point, the summary of the first week of this great sporting event is extremely positive. There are world-class competitions, stadiums and venues are full and the response from the worldwide streaming and TV audience has been truly admirable.

This response has been clearly evident on the Panam Sports Channel, the streaming channel of the Pan American Sports Organization, which has seen a great increase in followers throughout the Americas and the world.

Panam Sports President Neven Ilic bet big on the Panam Sports Channel, investing in equipment and technology to showcase the Santiago 2023 Pan American Games for free across the world, ensuring that no country on the continent would be left without the option to watch the competitions live.

And his bet paid off with extremely positive audience results. The channel already has more than 750,000 subscribers and millions of views on each of the nine live signals available to sport fans around the world.

“We are halfway through the Pan American Games, and we are very happy with what is happening at Santiago 2023. The athletes are happy, the response from the public that has packed the venues has been spectacular, and the numbers from the Panam Sports Channel and of our multimedia in general, are surprising. I have asked my team to make every effort to ensure that the Games reach everyone, so that no one is left without the possibility of being informed and enjoying this sports festival. And I think that has been more than fulfilled,” said Panam Sports President Neven Ilic.

“The perception of the Games by the public, the media and the athletes is truly spectacular. And that is evident in the environment and also with the results of our platforms available to people. Without a doubt, there will be a before and after following Santiago 2023, with a great legacy for Chileans, not only in terms of infrastructure, but also in mentality and soul,” said Alejandro Goycoolea, Communications Director of Panam Sports.

A MULTIMEDIA IN CONSTANT GROWTH

To date, there are more than 750,000 subscribers to the Panam Sports Channel with the Games reaching millions of viewers led by fans in Chile, Mexico, United States, Colombia and Peru as the countries with the greatest interaction.

“We are receiving great reward from sports lovers across the Americas. Panam Sports has made a great effort to implement a unique Digital Channel across the world, with 9 simultaneous sports signals. It’s a success that forces us to provide the best service and satisfy the tremendous demand we are receiving,” said Panam Sports Broadcast Director, Michael Muller.

Panam Sports’ social networks have also shown an explosive increase, with a growth of more than 130,000 new followers in one week and more than 15 million accounts reached. Instagram and TikTok have shown the most growth with a mix of exciting content including videos, up-to-the-minute results, contests and spectacular photos from all the competitions at Santiago 2023.

The Organization’s website, www.panamsports.org, has also had an explosive increase in traffic, achieving an increase of more than 200-percent in unique visits. The Panam Sports editorial team is publishing an average of 20 articles every day with content including results from every sport at Santiago 2023, behind-the-scenes content from the Games, interviews and other interesting topics.

“We have had growth and transversal reach across all of our digital channels, generating content from multiple venues, with a strong focus on athletes and their experiences not only within the field of play,” said Mathias Hanna, Marketing Director of Panam Sports.

There is still one week left until the end of the Games, and the more than 140 professionals managing Panam Sports’ multimedia channels will continue working with its mission of bringing Pan American sport closer to millions of people and transmitting this historic celebration of sports in the Chilean capital.